Arbor Commercial and Residential

Arbor Homes was founded in 1977 and since then has developed more then 23 million square feet of office, industrial and retail space, as well as almost 3,000 residential homes and lots. In 2007, Arbor selected Infinite Scale to re-brand their identity. They wanted it to reflect the strength, stability and quality Arbor Homes is known for in the Salt Lake Valley. The new Arbor brand creates a system for delineating its sub-brands and unifies the brand throughout the different applications. This cohesiveness was achieved through the effective use of color, typography, placement and use of secondary graphic elements.