Caffe Expresso

Caffe Expresso was one of Utah's earliest drive-through coffee franchises - a morning staple for residents of Salt Lake City's hip, urban neighborhoods. Infinite Scale created a new look by reinventing a logo for the company using simple colors and graphics to reinforce both the quality and efficiency behind the Caffé Expresso brand. The logo incorporates a true espresso creama reminiscent of a perfect pour or a swirl-stick introducing crème into pure, black and good coffee. Its crowning "aroma bolt" suggests the essence of the coffee bean with a kick of local character. After all, coffee is a reflection of your lifestyle.