Downtown Alliance

Salt Lake City Downtown Rising is a shared movement for a great American City that embraces art, culture and education. It envisions a community that is welcoming, green and international. Downtown Rising celebrates the relationship between a dynamic metropolitan center and the success of the entire region. Infinite Scale visually communicated this message by updating the look and developing guidelines for Downtown Rising. The brand extends into the Central Business District via street banners, building banner treatments and information kiosks.