Fasig-Tipton Racing Club

Fasig-Tipton, the oldest auction house for Thoroughbred horses, has launched a new and pioneering initiative called Fasig-Tipton Racing Club. Infinite Scale developed a new logo for FTRC that represents the exclusive club positioned to attract horse racing enthusiasts and give them access to VIP events as well as opportunities to learn about horse ownership. We then continued brand integration by applying the look to the functional collateral system and a beautiful introductory brochure that captures the excitement of FTRC and all of its offerings.