Ski Utah

As the marketing arm for 13 mountain resorts, Ski Utah needed a strong brand update that would help the organization promote the incredible skiing and snowboarding opportunities in Utah. Infinite Scale worked closely with Ski Utah to develop a core concept, coined the “fat flake,” to represent the abundant powder Utahans call “the greatest snow on Earth.” The contemporary design of the new logo displays the fat snowflake within a mountain peak. Today, the mark extends from Ski Utah’s business cards to its van wraps, website and merchandise.