Daytona International Speedway

Infinite Scale has worked closely with Daytona International Speedway since 2007, beginning with the development of a comprehensive zoning plan to facilitate the redevelopment of the Frontstretch along International Speedway Boulevard into an enhanced community gathering place. Our scope included pedestrian wayfinding and directories, supergraphics for fencing and pedestrian safety, pedestrian gateways, amenity signage, digital lighting systems, as well as an iconic, sculptural main marquee sign.