Target Field

In spring 2010, Minnesotans will see their beloved Twins play baseball outside in their new open-air ballpark, Target Field. Since 2007, Infinite Scale has collaborated with the Minnesota Twins to integrate their brand into the fresh space via a comprehensive signage system that blends the historical look of the Twins and the Minnesota baseball culture while enhancing the contemporary architecture. The overall signage package included wayfinding, a Celebration Sign, the identities for all concessions and the Twins City team store.