Univ. of Utah, College of Engineering

The University of Utah's College of Engineering has been fostering innovation since the 1800's. Its leadership wanted to showcase the college's accomplishments in a new building featuring an inspirational branded environment recognizing their legendary alumni. Infinite Scale developed a striking yet simple signage master plan that includes identification, interpretive, exhibit and wayfinding graphic elements. These elements were strategically designed to represent the new space and synchronize with its architecture.