Yankee Stadium

In April 2009, the New York Yankees moved to their new home. Infinite Scale was asked to submit conceptual designs for the new Yankee Stadium in collaboration with the ballpark architect, Populous. Three ballpark logos were developed and applied to the branded ballpark environment including the wayfinding, uniform systems, food service containers and identities. It was a complete brand integration model that delivered a solid system based on the history made at the Yankee Stadium of yesterday and Stadium of today.