2002 Olympic Winter Games

Twenty venues. Seven host cities. Three years of art direction. Seventeen days of action. The "Look" team encapsulated the 2002 Olympic Winter Games' Light the Fire Within theme in vivid banner clusters and wayfinding signage at each venue - in addition to traffic stopping building wraps throughout downtown Salt Lake City. The team also created graphic standards, pictograms, photographic style, mascots and many other essential design elements of the 2002 Olympic Winter Games.