NHL All-Star Game 2009

Under the direction of the National Hockey League, Infinite Scale Design Group was responsible for the overall Look of the 2009 NHL All-Star Game help in Montreal, Canada. The design program focused on heroic, player-driven imagery to capture the power of professional hockey. Concepts ranging from the blade graphic to the ice texture and the theme, "Frozen Moments" reflect not only the game, but also the city in which it was played.