Super Bowl XL

Super Bowl XL theme - "The Road to Forty" - is a celebration of the season-long struggle to get to the championship game for two teams, as well as, the historical benchmarks and record moments of the American and National conferences. The muscle car stripe graphic is one of the most important design elements in this system because its meaning runs deep. It provides motion and action as it relates to the city of Detroit's auto culture and is a celebratory ribbon that showcases the dynamic celebration of the 40th Anniversary of Super Bowl.