Super Bowl XLII

Set in Arizona in a new NFL stadium, Super Bowl XLII's theme was "Who Wants It More?" The Look of the game represents the bold, contemporary, linear look of the exterior of stadium, as well as, the organic southwestern Arizona landscape. Tight crops of a football's pigskin pattern and red-rock texture, along with monumental landscape and photographic applications created the perfect backdrop for the world's largest one-day sporting event.