Super Bowl XXXIX

In 2004, Infinite Scale was asked to respond to an invite-only proposal process for the Super Bowl XXXIX Decor Package. Of the ten invitees, eight responded, four were short-listed and one was selected twenty minutes after the presentation to the decision makers. Set in a first-time site - Jacksonville, Florida - the theme for the game was "Building Bridges." For months leading up to the game, Infinite Scale created a design master plan and décor program that captured the spirit of the game, the season and the local flavor of the host city.