AT&T STADIUM, ARLINGTON
Big goals and a bigger achievement than imagined landed in North Texas with the 2010 NBA All-Star Game. There had been basketball games in football stadiums before, and there have been a number since, but none have eclipsed the record-shattering attendance of 108,713 at Cowboys Stadium (now AT&T Stadium) in Arlington. Add to that an All-Star Saturday Night at American Airlines Center in downtown Dallas, and Infinite Scale truly had the honor of setting the brand-stage for the largest NBA All-Star Weekend ever.
