Home to revving engines and high-speed races, Chicagoland Speedway deserved a facelift to match its events’ intensity and widespread appeal. Infinite Scale was brought in as the one for the job. Since the Windy City is home to some of the country’s best-known architecture, this cityscape served as the inspiration for the new look at this prominent NASCAR track. Turn-of-the-century architecture and classic Chicago touches lent to the design’s vintage-yet-clean feel—informing the venue grandstand’s design, parking signage, wayfinding system, and sponsor integration.