Kyle Field + Hall of Champions, Texas A&M University
Gig 'Em Aggies
Known as the Home of the 12th Man, Kyle Field has long been known as one of the most intimidating stadiums in the college football. Fueled by Super Bowl 50 MVP winner Von Miller, the Aggies have made an impact on the expanded SEC. With the completion of a multi-year redevelopment, Kyle Field will become the largest stadium in the conference, with 102,733 seats, that will allow more of this storied University’s passionate fans and alumni to urge their team to victory.
Working with Populous and Activate, Infinite Scale was challenged to craft a brand strategy and comprehensive wayfinding and brand integration package that honored the unique traditions and provided a timeless and flexible system that would serve the venue for years to come. A combination of simplicity and scale guided the creation of large-scale, maroon drenched graphics at the back of each scoreboard, a variety of super-scaled images that highlight fans, players, and traditions and phrases that are the cornerstones of Aggieland, and crisp and clear wayfinding to guide fans through the facility’s expanded concourses and circulation towers.
The west side of the stadium is home to the Hall of Champions, a 30,000 square foot space designed to house and honor the athletic achievements and storied history of A&M’s Athletic programs. Stretching the length of the football field, the soaring space features interactive displays designed and developed by Infinite Scale and our multimedia partner, BPI to bring this history to life and provide all Aggies and fans with a unique way to connect through great moments, stories, stats, and images.
This holistic approach to team, brand, and sponsorship creates a powerful system that infuses the time-honored legacy of the football program into every fan touch point. Scaled to compliment their massive surrounds, the system will guide fans for generations.