NHL All-Star Game, Nationwide Arena, 2015
Stars and Stripes
Columbus, Ohio, was set to host the 60th Annual NHL All-Star Weekend, and Infinite Scale was called upon to create a comprehensive design system at Nationwide Arena and throughout the city of Columbus.
For the past few years, each NHL All-Star Game and Weekend theme had been tied closely to the home team and home city of the chosen venue. The 2015 event was no exception; the Columbus Blue Jackets, a team located in the heartland of America, was central to the look and feel of this event and the its patriotic color scheme. Infinite Scale capitalized on the connection between the star players in the NHL and the stars and stripes in the Ohio flag to create a unique look for this event. Massive super graphics featuring players welcomed fans into Nationwide Arena, and variations of those player graphics and the NHL team brands continued throughout the venue. From the arena decor system, to the refined branding in fan and player hotels, to the bold All-Star graphics seen throughout Columbus, the 2015 NHL All-Star Weekend provided an unforgettable experience.